A unique blend of publishing, forum interaction, and advertising.

Your interests, our expertise - building communities across generations and passions.

Building communities across generations and passions.

Leveraging AI to revolutionise how content is created and consumed.

Successfully engaging with an Australian audience, with a vision to replicate this success globally.

Our Websites

Coming Soon

Real estate / Property

Investing

Personal finance

Parenting / Mum focused

Roadmap to Expansion

Our Path to Global Community Domination.

1
Immediate next steps
Launching in new demographics and geographic locations.
2
Mid-term goals
Establishing new community verticals and enhancing AI capabilities.
3
Long-term vision
Becoming the go-to platform for niche communities worldwide.

Existing success with Australian seniors is just the start; the model scales across demographics and borders. Immense market: 4 million+ seniors in Australia, 40+ million in the US, and beyond.

1
Immediate next steps
Launching in new demographics and geographic locations.
2
Mid-term goals
Establishing new community verticals and enhancing AI capabilities.
3
Long-term vision
Becoming the go-to platform for niche communities worldwide.

Plans to replicate our community-first approach in new verticals: real estate, personal finance, investing, parenting etc.

Becoming the go-to platform for niche communities worldwide and cultivating connections across generations and passions.

Growth to Brag About

Impressive Trajectory: Numbers That Speak for Themselves.

Average daily email open rate:

Ours

51.73%

Australia’s Media, Entertainment & Publishing Industry:

23.9%

Source: stairwaymarketing.com.au/2023-email-marketing-benchmarks/

49

millionpageviews

Source:Seniors Discount Club Google Analytics 2023

290,000

active subscribers

Source:Campaign Monitor, 2023

Pageviews: from 2M to 49M
2021
2M pageviews
2022
24M pageviews
2023
49M pageviews
Subscriber base boom: from 42K to an expected 290K.
2021
42K Subscribers
2022
158K Subscribers
2023
290K Subscribers
Team expansion reflecting growth: from 4 to 25 full-time employees.
2021
4 full-time employees
2022
11 full-time employees
2023
25 full-time employees

Revenue streams

A Profitable Blend of Community and Commerce

Partnerships & Sponsorships

Display ads

Native advertising

Affiliate marketing

Lead generation

1
Diverse revenue streams
partnerships & sponsorships, display ads, native advertising, affiliate marketing, and lead generation.
2
Membership program
'SDC Rewards,' adds value and revenue.
3
Proven ad-based model
fueling our growth, with scope for increased monetization.