From side project to 585,000+ daily readers.
Founded in 2021, TinyShoots is an AI-native media platform company building trusted, inbox-first communities at scale across Australia and the US.
The Journey
Built fast. Built to last.
2021
TinyShoots founded
Started with a single newsletter and a thesis: audiences want trusted content in their inbox, not in a feed.
2022
Seniors Discount Club takes off
Grew to 158,000 subscribers. Proved the inbox-first model works at scale.
2023
Global expansion
Launched The GrayVine in the US. Seniors Discount Club reaches 49 million pageviews.
2024
Portfolio expansion
Acquired YourLifeChoices, Australia's longest-running over-50s platform. Crossed 400,000 total subscribers.
2025
AI-native operations
AI fully woven into content creation, delivery, audience engagement, and internal operations across all platforms. Launched Seniors Travel Club as a dedicated travel vertical.
2026
585,000+ subscribers
Four platforms, two countries, 35+ team members. And we're just getting started.
How We Work
Three principles. Zero buzzwords.
Inbox-first model
We own the relationship. No algorithm dependency. Direct to 585,000+ inboxes daily with open rates that more than double the industry average.
Community-driven
Our readers don't just consume, they participate. Forums, feedback, and genuine connection make our platforms communities, not just content.
AI-native operations
AI is woven into how we create, deliver, scale content and communities, and engage audiences. It's not a feature, it's the foundation of everything we do.